Job Fair at USP (2004)

The clock strikes 8am and it’s another day of work. This is the central message behind the big clock with a logo face of the University of Southern Philippines (USP). Here the clock is a call to a job fair as part of USP’s celebration of this year’s College Days, formerly called University Days and University Week. It was organized by the Department of Continuing Education who handles the USP call center training in collaboration with international call center companies including Sykes, People’s Support, Convergys and Bigfoot Global Solutions.

Already the punchline, “Your career begins here” had been said before in the College of Nursing enrollment advertisement and here it fits perfectly, underlined by an arrow pointing to the center of the clock which is also the horizontal middle of the poster. The global map and the interviewers of different nationalities in the background trigger a feeling of excitement with the prospect of working abroad.

This ad appeared as black and white in Sun-Star Daily Classified Ads on February 8, 2004.