75th University Week of USP

ad of University of Southern Philippines

One successful attempt at something experimental: gather photos of people behind University of Southern Philippines (USP) and arrange them together based on color patterns to form a colorful portrait of Co-Founder Do?a Beatriz Jereza.

It was published as a full-page black and white ad by Sun-Star daily on February 12, 2003 and yet the portrait stayed recognizable and uniquely meaningful. The people in those tiny images composing Doña Beatriz Jereza reflects her qualities as a lady of compassion, vision and excellence. They are the people that is USP: the President, Atty. Ronald R. Duterte; Do?a Beatriz herself and her husband, Founder Agustin Jereza; the fun-loving faculty; slices of life and beauty.

This event was celebrated as part of USP’s Diamond Jubilee. The core values were: Academic Excellence, Technological Advancement, and Culture of Peace.